Because Culver’s “Thank You Farmers” campaign supports the National FFA Organization, The Niskas can expand Culver’s visibility through the “County Fair” video and their Minnesota county fair appearances. A promotional partnership between The Niskas’ performances at county fairs and franchises will enhance Culver’s mission. The Niskas, in turn, will promote Culver’s at fair performances in conjunction with the directives of Culver's corporate and franchise representatives.